At BarefootBetters.com, our mission is to empower 300 customers by 1 December 2025, to experience a better life through:
- Offering premium, natural “barefoot” products that enhance well-being, such as essential oils, soaps and containers.
- Sharing life-bettering formulas and recipes along with blogging of personal experiences.
- Providing valuable lifestyle remedies and insights through our videos, email newsletter, and online courses.
We are dedicated to promoting the benefits of a “barefoot” lifestyle while guiding our customers to discover products that truly “better” their lives. Our commitment extends beyond commerce – we aim to cultivate a community of individuals passionate about natural living and continuous self-improvement.
BarefootBetters.com Mission Statement
Daily Tasks to Achieve BarefootBetters.com Mission
- Product Development and Management:
- Review and optimize product listings
- Research new “barefoot” product ideas
- Engage with suppliers to ensure product quality
- Content Creation:
- Write blog posts about “barefoot” lifestyle benefits
- Create new recipes and lifestyle tips
- Create videos on Do It Yourself home projects
- Engage with customers every 2 weeks with an informative email newsletter
- Customer Engagement:
- Respond to customer inquiries and feedback
- Engage with customers on social media platforms
- Analyze customer data to better understand their needs
- Education and Course Development:
- Work on developing or updating online courses
- Research new topics for educational content
- Engage with course participants to gather feedback
- Marketing and Growth:
- Implement and monitor marketing campaigns
- Analyze website traffic and conversion rates
- Explore new marketing channels or partnerships
- Community Building:
- Moderate and participate in community discussions
- Plan community events or challenges
- Highlight customer success stories
- Business Operations:
- Track progress towards the 300-customer goal
- Review and optimize business processes
- Stay updated on industry trends and competitors
- Personal Development:
- Learn about new aspects of barefoot living or natural products
- Practice what you preach – incorporate barefoot living into your daily life
- Reflect on your business journey and share insights with your audience
Remember to prioritize these tasks based on your current needs and resources. Persistence is critical in working towards your mission.
Mission Statement Strategy
The mission statement must be a win-win. Coca-Cola is a win-win, where they help their customers, such as the fast food industry, earn a bunch of money from selling their sugar-carbonated water, and in turn, Coca-cola makes money to the tune of $263,000,000,000 net worth (see https://pro.macrotrends.net/stocks/charts/KO/cocacola/net-worth). Of course, the consumer doesn’t win, but their health is compromised with such things as inflammation, addiction, and diabetes, to name a few. A win-lose mission statement would be a selfish, narcissistic focus where my only focus is on winning; I’m the hero; just listen to my story and buy my product even if it doesn’t work for you. What we want in an ideal mission statement is a win-win-win (see Michael Scott Quote #442 in The Office)
Example mission statement from Donald Miller’s company – growyoursmallbusiness.com
We will have 500 certified coaches, 900 certified marketing guides and 18,000 people inside our online platform by January 1, 2024 because every small business owner deserves an education and growing their business.
Donald Miller – growyoursmallbusiness.com
Business Purpose Lead Questions
What is your company name? Barefoot Betters
What value does our business provide or what problem does it solve for your customers?
Problem 1 – I have limited space in my kitchen. I want a product that can store and preserve food, serve as a dish or cup, and be used to eat from. The product must not contaminate the food like plastics, aluminum, and Teflon/non-stick pans. Customers can add shaker lids to replace plastic shaker bottles and use mason jar jackets to replace Stanley flasks by just using different mason jar accessories. They can also add a blender attachment to the top of the mason jar instead of a blender jar.
Problem 2—One of our God-given desires is to produce and create instead of purchase and consume. Barefoot Betters teaches our customers how to make products like soaps, toothpaste, and skin and hair care.
Problem 3—To act for ourselves and not be acted upon. My customers take personal accountability for their lives and are not victims or mindless sheep listening to the mainstream media. They chose home remedies such as healthy eating, exercise, gardening, herbs, and sleeping over medications and surgeries.
Who is your ideal customer?
Ideal 1: They live in the United States or Canada
Ideal 2: They are a mom or grandmother who is deeply concerned over the health and well-being of their family.
Ideal 3: They love God and follow Jesus Christ
Ideal 4: They value quality and longevity over cheap and disposable. They are willing to spend more money upfront because they know they will save money in the long run.
Ideal 5: Conscious about their home environment and value natural products.
Ideal 6: They desire to be organized.
Ideal 7: They desire to be valued and admired for their resourcefulness and creativity.
The ideal customer for Barefoot Betters is likely someone who values natural and eco-friendly products for their home and personal use. This customer is health-conscious, environmentally aware, and prefers products made from safe, natural ingredients. They might also be interested in sustainable living and avoiding synthetic chemicals in their daily routines.
Additionally, the ideal customer includes homemakers and grandmothers who are passionate about providing natural, safe products for their families. They value holistic health, eco-friendly living, and enjoy sharing these benefits with their children and grandchildren.
The ideal customer for Barefoot Betters is someone who values natural and eco-friendly products for their home and personal use. This customer is health-conscious, environmentally aware, and prefers products made from safe, natural ingredients. They might also be interested in sustainable living and avoiding synthetic chemicals in their daily routines.
Ideal 1: They live in the United States or Canada.
Ideal 2: They are a mom or grandmother who is deeply concerned over the health and well-being of their family.
Ideal 3: They love God and follow Jesus Christ.
Ideal 4: They value quality and longevity over cheap and disposable. They are willing to spend more money upfront because they know they will save money in the long run.
Ideal 5: They are conscious about their home environment and value natural products.
Ideal 6: They desire to be organized.
Ideal 7: They desire to be valued and admired for their resourcefulness and creativity.
Does this revised description align with your vision for your business?
What problems do your customers face? or What desires do they have?
Desire 1: To be healthy and fit. Problem 1: They have too many products and access to fast food, which has long-term negative effects.
Desire 2: To be neat and orderly. Problem 2: Have cluttered spaces.
Desire 3: To achieve financial freedom.
Desire 4: Know how to create and produce remedies that bless their loved ones.
Ideal Customer – Desires/Needs and Problems
Absolutely! Here’s a comprehensive profile of your ideal customer, including their desires/needs, problems to solve, target emotions, and aligned product and marketing strategies:
1. Health and Fitness
- Desires/Needs: Maintain a healthy lifestyle and ensure their family’s well-being.
- Problems to Solve: Overwhelmed by the abundance of products and the convenience of fast food, which can negatively impact their health.
- Target Emotions:
- Survival: Ensuring long-term health and well-being.
- Life Extension: Making choices that promote longevity.
- Freedom from fear, pain, and danger: Avoiding health issues that could cause pain or fear.
- Product Strategies: Offer curated health products, meal plans, and fitness routines that are easy to follow. Provide educational content on making informed health choices.
- Marketing Strategies: Use social media and blogs to share success stories, health tips, and educational content. Partner with health influencers to reach a broader audience.
2. Neatness and Order
- Desires/Needs: A clean, organized, and clutter-free home environment.
- Problems to Solve: Struggling with cluttered spaces and finding effective ways to organize belongings.
- Target Emotions:
- Comfortable living conditions: Creating a pleasant and orderly home.
- Social approval: Receiving compliments and validation for maintaining a tidy home.
- Product Strategies: Develop organizational tools and resources, such as storage solutions and decluttering guides. Offer personalized consultations or workshops.
- Marketing Strategies: Create before-and-after content showcasing transformations. Use testimonials and user-generated content to highlight the effectiveness of your products.
3. Financial Freedom
- Desires/Needs: Achieve financial stability and freedom, making wise investments in quality products.
- Problems to Solve: Managing expenses and finding cost-effective solutions that align with their values of quality and longevity.
- Target Emotions:
- Survival: Ensuring financial stability to meet basic needs.
- Enjoyment of life: Reducing financial stress to enjoy life more fully.
- To be superior, winning, keeping up with the Joneses: Reflecting success through wise investments and quality purchases.
- Product Strategies: Provide financial planning resources, budgeting tools, and advice on making wise investments. Highlight cost-effective solutions that do not compromise on quality.
- Marketing Strategies: Share financial tips and success stories through blogs and social media. Offer webinars and workshops on financial planning and smart investing.
4. Creating and Producing Remedies
- Desires/Needs: Create and produce natural remedies and products to benefit loved ones.
- Problems to Solve: Lacking knowledge, resources, or confidence to make these remedies at home.
- Target Emotions:
- Care and protection of loved ones: Providing natural solutions for family health.
- Social approval: Being admired for resourcefulness and homemade solutions.
- Product Strategies: Create DIY kits and instructional content for making natural remedies at home. Offer workshops or online courses to build confidence and skills.
- Marketing Strategies: Use video tutorials and step-by-step guides to demonstrate the process. Share customer success stories and testimonials to build trust.
5. Spiritual and Ethical Alignment
- Desires/Needs: Products that align with spiritual beliefs and ethical values.
- Problems to Solve: Identifying products that meet standards for quality, sustainability, and ethical sourcing.
- Target Emotions:
- Enjoyment of life: Joy in using products that reflect their values.
- Social approval: Respect for commitment to ethical and sustainable choices.
- Product Strategies: Ensure products are ethically sourced and align with various spiritual beliefs. Clearly communicate your values and the ethical standards of your products.
- Marketing Strategies: Highlight the ethical and sustainable aspects of your products in your marketing materials. Partner with organizations that share similar values.
6. Environmental Consciousness
- Desires/Needs: Conscious about home environment and prefer natural, eco-friendly products.
- Problems to Solve: Finding products that are both effective and environmentally friendly.
- Target Emotions:
- Survival: Contributing to a healthier planet for future generations.
- Comfortable living conditions: Using eco-friendly products for a healthier home.
- Social approval: Recognition for environmentally conscious choices.
- Product Strategies: Focus on eco-friendly products and sustainable practices. Educate customers on the benefits of using natural products.
- Marketing Strategies: Use eco-friendly packaging and highlight your sustainability efforts. Share educational content on environmental benefits and eco-friendly living.
7. Organization and Creativity
- Desires/Needs: Be organized and resourceful, using creativity to enhance home and personal life.
- Problems to Solve: Needing inspiration and practical solutions for organization and creativity.
- Target Emotions:
- Enjoyment of life: Satisfaction from being organized and creative.
- Social approval: Praise for innovative and organized home solutions.
- Product Strategies: Provide creative organizational solutions and inspiration through blogs, social media, and workshops. Encourage customers to share their own tips and ideas.
- Marketing Strategies: Create content that showcases creative organizational hacks and DIY projects. Use social media to engage with customers and share their success stories.
8. Feeling Valued and Admired
- Desires/Needs: Feel valued and admired for resourcefulness and creativity.
- Problems to Solve: Seeking validation and appreciation for efforts in creating a healthy, organized, and loving home environment.
- Target Emotions:
- Social approval: Feeling valued and admired by others.
- To be superior, winning, keeping up with the Joneses: Being seen as successful and resourceful.
- Product Strategies: Create a community where customers can share their successes and receive recognition. Offer loyalty programs, personalized thank-you notes, and feature customer stories.
- Marketing Strategies: Use social media to highlight customer achievements and stories. Implement a referral program to encourage word-of-mouth marketing.
Targeting Emotions
List from Cashvertising by Drew Eric Whitman which he calls “The Life Force 8.” This book is highly recommended by Steve Chou at www.mywifequitherjob.com
- Survival, enjoyment of life, life extension
- Enjoyment of food and beverages
- Freedom from fear, pain, and danger
- Sexual companionship
- Comfortable living conditions
- To be superior, winning, keeping up with the Joneses
- Care and protection of loved ones
- Social approval
What steps should customers take to work with you?
To start working with Barefoot Betters, customers can follow these steps:
- Visit the Barefoot Betters website.
- Browse through the available products.
- Select the desired items and add them to the cart.
- Proceed to checkout.
- Provide the necessary shipping and payment information.
- Confirm the order and wait for the products to be delivered.
- Use the product to solve their problem
- Leave a positive review
Would you like to share any additional information or insights?
Need testimonials.
Need product reviews.
Need explicit information of the products for sale.
Presentation about Barefoot Betters
[Q1] What value, competitive advantage, or service is offered to solve the customer’s problem?
- Calculate and compare unit prices of essential oils from different companies (e.g. doTERRA, Young Living, Plant Therapy, Nature’s Fusions, and Amrita.net)
- List of Essential Oil Companies
[Q2] What service or product is being sold?
- Directory of essential oils from different companies. Can purchase directly from them (such as doTERRA and YoungLiving, I earn a small commission) or from Barefoot Betters (purchase oils from Plant Therapy, Nature’s Fusions, and Amrita.net at 45-50% discount on retail price)
[Q3] What is the competitive advantage?
- Save time when shopping for essential oils. Problem finding the essential oil and then comparing costs between companies.
- Step 1 – identify or name the fear, see the emotional wheel
- Step 2 – look up the essential oil to help (fear of the dark -> use Juniper Berry, see Emotions & Essential Oils book)
- Step 3 – purchase the essential oil
- Mark 14:3 “…there came a woman having an alabaster box of ointment of spikenard very precious; and she brake the box, and poured it on his head.”
- Step 4 – do the emotional work with Jesus (repentance and forgiveness) by prayer, study, journaling, and counseling.
[Q4] Who is the target customers?
Ideal 1: They live in the United States or Canada.
Ideal 2: They are a mom or grandmother who is deeply concerned over the health and well-being of their family.
Ideal 3: They love God and follow Jesus Christ.
Ideal 4: They value quality and longevity over cheap and disposable. They are willing to spend more money upfront because they know they will save money in the long run.
Ideal 5: They are conscious about their home environment and value natural products.
Ideal 6: They desire to be organized.
Ideal 7: They desire to be valued and admired for their resourcefulness and creativity.
[Q5] Plan to acquire these customers?
- Build www.barefootbetters.com website with helpful content
- Add search engine optimization (SEO) keywords to drive search traffic to the site
- Marketing such as Paid ads
- Marketplace such as Amazon, Ebay, Walmart, Bonanza
[Q6] Resources needed for barefootbetters.com
- Time
- Money – purchase and store inventory, labor kitting the products into a single package then mailing
- Quality – knowledge
[Q7] Evidence the business can be profitable?
- None, no sales yet
[Q8] The next steps
- Soap Calc spreadsheet
- Soap containers
- Mason jars
- Mason jar accessories (flip top lids, silicone jackets, copper shaker ball wisks)
- Blenders
References
- YouTube channel Young and Profiting – 6 STEPS To Make Your FIRST MILLION in Your Small Business in 2023 | Donald Miller. Donald Miller says a mission statement or goal statement should follow this template “We will accomplish X by Y because of Z. Where X is the primary 3 ways your company makes money. Y is the time frame to create urgency so typically 2 years to achieve the goal. Z is the reason for the business, such as you provide a service so your customer can experience a better life. Also think of Z as the medicine to cure the customer’s aliment or pain.
- How to Grow Your Small Business by Donald Miller – a 6-step plan to help your business take off.
- Aly Robins, owner of Snowy Mountain Marketing, a marketing company that works with rural and agriculture business. A certified Business Made Simple coach. The business accelerator. Plan to reach your $50K. https://www.linkedin.com/in/alyrobins/
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