Introduction

In recent years, essential oils (EO) have surged in popularity, with more people turning to these natural extracts for their potential health and wellness benefits. But with so many EO companies, how do you know which one to trust? In this comprehensive guide, we'll compare some of the top essential oil companies to help you make an informed decision.

Factors to Consider When Choosing an Essential Oil Company

What are your goals with essential oils?

1. Health and Wellness:
   1. I recommend using Symphony of the Cells by Boyd Truman (LinkedIn) and www.truwellness.net, one of the founders of the doTERRA.
   2. Consume Essential Oils for health reasons? I recommend using high-quality oils from Young Living and/or doTERRA.
   3. External use: Typically, essential oils are applied to the skin above the organ. For example, to help with digestion, rub fennel essential oil on the belly. To help with hair growth, rub rosemary essential oil on the scalp. To remove toxins and heavy metals from the body, apply clove essential oil to the bottoms of the feet. Hot oils like cinnamon can irritate the skin, so it is recommended to dilute the essential oil with olive or coconut oil before applying it over the heart.
   4. Internal use: Take essential oils internally by adding them to water or in a capsule. There have been mixed reviews on the benefits. For example, adding a few drops of citrus essential oils (e.g., lemon, grapefruit) is beneficial for weight loss, but a better solution is to add a whole lemon to water, blend it, and drink that. Another example is using fennel essential oil internally for digestion. Again, a better solution is just eating several fennel seeds after each meal.
   5. Emotional use: Essential oils are great at bringing buried and trapped emotions to the surface. Seek help from Jesus Christ as you deal with these traumas of the past, typically by forgiving someone who offended you and/or asking for forgiveness from someone you harmed. There is no shortcut to this work, and if, at times, you feel like you are hanging on the cross naked, you are in the right spot! We all have to do this. Lastly, remember that nobody cares what you have done. We fixate on our personal problems instead of worrying about someone unless we are an insignificant busybody or Karen incapable of seeing inwardly.
   6. Remember that citrus oils (lemon, tangerine, etc.) can cause discolored spots (hyperpigmentation) if applied to skin exposed to the sun. So, use these oils in the evening or on a body covered by clothing.
   7. I recommend consulting with an Aromatherapist for guidance. You can find one in your area by visiting the National Association for Holistic Aromatherapy.
2. Massage and Topical Application:
   1. Recommend any of the oils from the companies below.
   2. Remember, when used in massages, the essential oils are diluted with another oil, like coconut oil.
3. Aromatherapy:
   1. For a diffuser, consider making your blend with single oils. Also, I don't recommend high-priced oils from Young Living and doTERRA since most of the oil will be lost in the air.
4. Soap Making and Skincare:
   1. Essential oils will evaporate as the soap cures for 2-8 weeks. How much evaporates is unknown, so I don't recommend using high-priced oils.
   2. Soap briefly contacts the skin before washing it off with water, so it is questionable how much gets absorbed into the skin. It is better to add the essential oil to the skin where it has a higher chance of being absorbed.
5. Cleaning:
   1. Recommend using the most economical essential oils for cleaning purposes.
   2. High-priced oils aren't necessary unless budget isn't a concern.
6. Business Opportunities:
   1. If you are interested in Multi-Level Marketing (MLM) and all the hype, research companies like Young Living and/or doTERRA.
   2. Multi-level marketing (MLM) schemes employed by essential oil companies like doTERRA and Young Living have several significant drawbacks. These business models prioritize recruitment over product sales, leading to market saturation and limited earning potential for most participants. Individual distributors frequently face high startup costs to inventory products and face ongoing purchase requirements, resulting in financial strain. Also, emphasizing personal networks can damage relationships as friends and family may feel pressured to buy products or join your downline. Additionally, exaggerated health claims about essential oils may mislead consumers and cause harm if misused. The pyramid-like structure of MLMs typically benefits those at the top while leaving the majority of participants struggling to make a profit despite promises of financial freedom and flexible work arrangements.
   3. For e-commerce, consider creating your private-label brand. Resources like Steve Chou's mywifequitherjob.com offer guidance on starting an e-commerce store.
7. Create Essential Oils at home.
   1. The trend of people making essential oils at home has seen a notable increase in recent years, driven by a combination of factors, including a growing interest in natural products, the do-it-yourself movement, and a desire for more control over the quality and sourcing of personal care items. This practice involves using methods such as steam distillation or cold-pressing to extract oils from various plants and herbs. Enthusiasts often cite the satisfaction of creating their products, the potential cost savings, and the ability to ensure purity as motivations for home production. However, it's important to note that creating authentic essential oils at home is a complex process that requires specialized equipment, significant knowledge of plant chemistry, and adherence to safety protocols. Many home producers are creating infused oils rather than authentic essential oils, which involve steeping plant materials in carrier oils. While this home-crafting trend reflects a broader shift towards natural and artisanal products. On the one hand, homemade oils may lack the concentration of professionally produced essential oils. Still, on the other hand, unscrupulous manufacturers may intentionally dilute their essential oil with coconut oil or add impurities and advertise as 100% pure essential oils to increase profit margins.

Now, let's examine some of the top players in the essential oil market.

Before we dive into the comparisons, let's look at some key factors to consider:

1. Quality and Purity
2. Sourcing and Sustainability
3. Price and Value
4. Product Range
5. Company Reputation and Transparency
6. Customer Service and Support
7. Educational Resources

Young Living

www.youngliving.com Founded: 1993 Known for: Seed to Seal® quality commitment

Young Living is really geared towards purchases by an individual for either themselves or family/friends. This called a not for resale (NFR) purchase.

What is the process to sell Young Living products? The basic understanding of Young Livings Multi-Level Marketing (MLM) is you only have two options to sell their products: Option 1) can only sell in person, such as door to door sales. Problem is you have to maintain inventory and YoungLiving won't have any records of the sale. Option 2) you can sell on a MyYL personal website which costs $10 a month. The problem with Option 2 is Young Living doesn't provide an index to browse these personal websites. Also cannot do any searches, such as I want to see the Young Living sales associates in my town/city. So, you have to do your own marketing to drive traffic you your MyYL personal website so you can earn a 25% commission.

You cannot sell any other way, such as using social media (Facebook, Instagram, etc), your own website, ebay, Amazon, and so on. Regarding the third parties. As of November 15, 2014, Customers and Brand Partners with Young Living are no longer permitted to sell on 3rd party websites such as eBay, Amazon, etc. Customers had the opportunity to register their 3rd party websites with Conduct between Oct. 15 and Nov. 15, 2014. Anyone who didn't not register within that timeframe will be denied. Please contact Conduct@Youngliving.com for more information.

Contact: productsupport@youngliving.com

Pros:

• Share YL - Deep Link Generator - gives you 25% commission and 10% discount for buyer using the link
  • https://www.youngliving.com/us/en/product/idaho-grand-fir-essential-oil?enrollerId=4549221&sponsorId=4549221
  • ?enrollerId=4549221&sponsorId=4549221 is added the end of the product link

• Extensive product range
• Controls entire production process. Young Living is involved in the farms that grow the products used to manufacture the essential oils.
• Strong emphasis on quality and purity
• Offers a wide range of other wellness products
• Provides map showing country of origin for their essential oils
• Website offers a chat feature to ask questions. Your mileage will vary on the quality of responses you get.
• we miss you program, get 24% discount for 12 months, when you buy $100 of product.
• Marketing materials available from YL website - shareable graphics

Cons:

• Secrecy Breads Suspicion. Why the confusing price structure? Why aren't the SDS available under the product like PlantTherapy.com does? How does Young Living promote you, the sales associate? Seems like one way street, where Young Living makes all the profits and shares a small commission with the sales associate and then additional commissions to the upline pyramid structure.
  • "SDS, or Safety Data Sheets, are published for safety information on bulk quantities of products and are generally not intended for consumer use. Young Living® cannot grant general requests for these sheets. SDS are only given in limited distribution and upon request. If SDS are required for hospital, commercial, or other industrial usage, your request will be reviewed further." (email from Jeannette F, productsupport@youngliving.com on 12/12/2024)
• Higher price point
• Account becomes inactive if you don't make an orders after 1 year.
• Instead of talking in terms of US dollars ($), Young Living uses various discount gimecks:
  • discounts are connected to the concept of Personal Volume (PV)
  • rewards points
  • loyalty gifts - which they refer to as free gifts which are available after the purchase of products.
  • subscribe and save
  • Young Living's Loyalty Rewards program (must enroll and make min $50 monthly purchases).
• Multi-Level Marketing (MLM) structure may not appeal to everyone
• MLM don't scale well in terms of selling products. What does scale is the pyramid concept where you can earn a commission from those sales associates signed up underneath your account.
• You can only sell products from a personal MyYL website (https://www.myyl.com/justasampel), which costs $10.75 a month

• Brand Partner get 25% discount, (How to become a Brand Partner)
• Essential Rewards Enrollment get 25% discount once you purchase $100 of product at retail price.
• MSDS/SDS are only available by sending an email to productsupport@youngliving.com and takes 1-2 days to respond from Jeannette F., Product Support Specialist, 800-371-3515.
• Not For Resale (NFR) Virtual Office - must be for your personal use or the use of your immediate family is only available in countries where Young Living is not officially registered.

Young Living is one of the oldest and largest essential oil companies. They're known for their Seed to Seal® process, which ensures quality control from planting to bottling.

doTERRA

www.doterra.com Founded: 2008 Known for: CPTG Certified Pure Tested Grade® oils. Offer an annual global convention for Multi-Level Marketing (MLM) members, see convention.doterra.com which costs $217 to attend. Get to meet Kirk Jowers, CEO of doTERRA.

Contact: productsupport@doterra.com (Diane G.)

Pros:

• High-quality, pure oils
• Extensive third-party testing
• Strong focus on sustainability and ethical sourcing
• Offers wellness products beyond essential oils

Cons:

• Also uses an MLM structure
• Premium pricing
• Secrecy Breads Suspicion. Why the confusing price structure? Why isn't the SDS available under the product like PlantTherapy.com does? How does doTERRA promote you as one of their sales associates? Seems like one-way street, where doTERRA makes all the profits and shares a small commission with the sales associate and then additional commissions to the upline pyramid structure.
  • Took 3 emails to doTERRA to get the SDS
  • Brianna R., US Member Services, productsupport@doterra.com, 13 Oct 2024
    • Below are the steps to download Safety Data Sheets (SDS) for doTERRA products:
    • Identify the Product: Ensure you know the specific doTERRA product for which you need the SDS.
    • Email Request: Send an email to productsupport@doterra.com.
    • Include Information: In your email, make sure to include the following details:
      • Your business license (if applicable)
      • Business name
      • Business address
      • Business contact information
      • List of specific products for which you need the SDS
    • Await Response: After submitting your request, wait for a response from doTERRA with the SDS documents.
    • Note: SDS may not be available for all markets, especially those that are currently unopened (e.g., Chile, Thailand).
  • "Thank you for your request for the Safety Data Sheets for some of our products! Safety Data Sheets serve a particular purpose. So that we can better assist you, please let us know the reason for the request and the specific products to help us determine whether they will fit your needs." See email from Diane G., US Member Services, productsupport@doterra.com on 15 Nov 2024

doTERRA has quickly become a major player in the essential oil market, known for its rigorous testing processes and commitment to purity.

Plant Therapy

www.planttheraphy.com Founded: 2011 Known for Affordable, high-quality oils and commitment to delivering safe, high-quality, and ethically produced products.

Wholesale program benefits:

• Essential oil singles get 50% off retail price and various discounts on 1,200+ products
• Access to our Certified Aromatherapists. Send all your aromatherapy questions to aromatherapist@planttherapy.com
• Fast & reliable shipping. We strive to ship orders within 24 hours. Plus, free US Domestic shipping on wholesale orders over $750.
• Bulk prices are published on the website
  • https://www.planttherapy.com/collections/essential-oils-bulk
  • https://www.planttherapy.com/collections/body-care-bulk
  • https://www.planttherapy.com/collections/household-bulk

Plant Therapy Bottle Dimensions

Pros:

• Product Inventory - an extensive product range that is always being updated
• More affordable than many competitors
• Third-Party Testing- (www.phytochemia.com) Plant Therapy utilizes FTIR (Fourier-Transform Infrared Spectroscopy) and GCMS (Gas Chromatography-Mass Spectrometry) testing methods to ensure the authenticity, purity, and safety of the essential oils. These tests help Plant Therapy offer a product guarantee their oils are free from adulteration and meet the highest industry standards.
  • Each essential oil product page provides links to testing results. For example, Frankincense Serrata (product page and test)
• Certified Aromatherapist on Staff to oversee product development and formulation
• First Established Kid-safe line in the essential oil market. Specially formulated to ensure the utmost safety for children.
• Leaping Bunny Certified, affirming no animal testing was conducted at any stage of the product development or manufacturing process.
• Cosmetic Good Manufacturing Practices (GMP) Certified
• Safety Data Sheets (SDS) for each product are easily downloaded within the essential oil product description (bulk section only). For example, Frankincense Serrata SDS
• Product Graphics available for download from Google Drive shared account

Cons:

• The price for bulk essential oils is the same for both the customer and the retailer. As a result, Plant Therapy is the sole distributor of this product (no retailer will buy and sell at the same price). With regard to bulk items, Plant Therapy is equivalent to EdenBotanicals.com. Everyone can get the same price as no difference between retail, wholesale, and bulk, all the same.

Plant Therapy has gained a strong following for offering high-quality oils at more accessible prices.

Contact: Sarah Winch, Wholesale Account Manager, wholesale@planttherapy.com

Rocky Mountain Oils

Rocky Mountain Oils (RMO) www.rockymountainoils.com Founded: 2004 by Michael and Phoenix. Known for: S.A.A.F.E. Promise™ (Satisfaction, Authentic, Analysis, Free of adulterants, Effective)

Pros:

• Non-MLM structure
• GC/MS testing results are linked at the product page, and sourcing
• Offers both singles and blends
• 90-day return policy
• Discount Programs
• 40% off - Professional Wholesale Program Tier 1 get 40% off when purchase $3000 retail
• 25% off - Professional Wholesale Program Tier 2 get 25% off when you purchase $1000 retail
• 20% off - Oilty Plus get 20% off with annual fee of $100
• 15% off - Subscribe and save get 15% off when you purchase a product every 30 days
• 20% off and 8% commission - Impact Partners (shareasale) get 20% off
  • There is an affiliate program called Impact Partners, where you earn an 8% commission. It is also available on shareasale.com. The affiliate website is expected to get 1000 visitors per month (see Welcome Potential Affiliate).
    • Contact: Casey, Affiliate Manager, email affiliates@rockymountainoils.com

Cons:

• Less extensive product range than some competitors
• Limited international availability

Rocky Mountain Oils has built a reputation for quality and transparency in the non-MLM essential oil market.

Contact: Jenny Isle, Wholesale Account Manager, wholesale@rockymountainoils.com

NOW Essential Oils

www.nowfoods.com Founded: 1968 (parent company NOW Foods) Known for: Affordable, widely available oils. Number 1 retailer of essential oils, sold at Walmart.

Pros:

• Very affordable
• Widely available in retail stores
• Offers both organic and conventional options
• Part of a larger, established natural products company

Cons:

• Quality may be less consistent than premium brands
• Limited educational resources compared to some competitors

NOW Essential Oils offers a budget-friendly option for those new to essential oils or looking for basic oils for home use.

Nature's Truth

www.naturestruth.com Founded: 2014 (part of The Schwabe Group, founded in 1866) Known for: Affordable, widely available oils with a focus on purity

Pros:

• Affordable pricing
• Widely available in retail stores and online
• Claims to use rigorous testing for purity
• Offers both single oils and blends
• Part of a larger, established natural products company

Cons:

• Relatively new to the essential oil market compared to some competitors
• Limited information about sourcing practices
• Smaller range of oils compared to some premium brands

Nature's Truth has quickly become a popular choice for those seeking affordable essential oils. While they're a newer player in the essential oil market, they're backed by the centuries-old Schwabe Group, known for their natural health products.

Nature's Fusions

www.naturesfusions.com Founded: 2009 Known for: High-quality, affordable oils with a strong emphasis on sustainability. Located in Orem Utah.

The essential oil industry has experienced notable shifts in recent years, with established multi-level marketing (MLM) companies like doTERRA and Young Living facing declining sales while newer, direct-to-consumer brands such as Nature's Fusion have seen growth. This trend can be attributed to several factors, including market saturation for MLM brands, changing consumer preferences, and increased scrutiny of MLM business models. doTERRA and Young Living, once dominant forces in the essential oil market, have struggled to maintain their market share as consumers increasingly seek out alternatives. Companies like Nature's Fusion have capitalized on this shift by offering products through more traditional retail channels, often emphasizing transparency in sourcing, organic certifications, and competitive pricing. This change reflects a broader consumer movement towards brands that offer perceived value, quality, and ethical practices without the complexities associated with MLM structures.

Pros:

• Competitive pricing for high-quality oils
• Strong focus on sustainability and ethical sourcing
• Offers both single oils and unique blends
• Provides detailed GC/MS test results for each batch
• Non-MLM structure
• For wholesale orders, visit https://wholesale.naturesfusions.com. There is a $15 admin fee (includes shipping costs) for orders < $300. Vendor Product Number is only available on the wholesales spreadsheet, otherwise use the SKU/UPC number found on their product page.

Cons:

• Smaller product range compared to some larger competitors
• Less widely known than some of the bigger brands
• Limited international availability

Nature's Fusions has carved out a niche in the essential oil market by offering high-quality oils at competitive prices. They have wholesale bulk pricing, selling essential oils in 16 fl oz (473 ml) and 1 gal (3785 ml). They're particularly noted for their commitment to sustainability and transparency, providing detailed test results (from 3rd party) for each batch of oils they produce. They also perform Gas Chromatography (GC) and Mass Spectrometry (MS) known as GC/MS reports. Lastly, they are known for their lenient return policy - "Home of the forever guarantee - anyone can return any product, for any reason, forever."

Contacts: Emily Travis (emily @ naturesfusions.com) unsure of title but very helpful, Troy Fullmer, Sales Manager (firstname@naturesfusions.com) and Mike Peterson, Owner (firstname@naturesfusions.com)

Mountain Rose Herbs

www.mountainroseherbs.com Founded: 1987 Known for: Organic and sustainably sourced herbs, essential oils, and botanical products

Pros:

• Strong commitment to organic and sustainable practices
• Offers a wide range of essential oils, herbs, and botanical products
• Transparent about sourcing and quality control processes
• Non-GMO Project Verified
• Non-MLM structure
• Emphasis on environmental stewardship and fair trade practices

Cons:

• Higher price point for some products
• May have limited stock of certain oils due to their commitment to sustainable harvesting
• Smaller range of essential oil blends compared to some competitors

Mountain Rose Herbs has built a strong reputation in the herbal and essential oil community for their commitment to organic, sustainable, and ethically sourced products. They offer a comprehensive range of essential oils alongside their extensive herb and botanical product lines.

Herbally Grounded

Founded: Information not readily available Known for: High-quality essential oils and herbal products with a focus on education

Pros:

• Offers a range of essential oils and herbal products
• Strong emphasis on education and proper use of essential oils
• Provides detailed information about their products
• Non-MLM structure
• Offers both single oils and blends

Cons:

• Less well-known compared to larger brands
• Limited information available about sourcing and quality control processes
• Smaller product range compared to some competitors
• May have limited availability in some regions

Herbally Grounded is a company that focuses on providing high-quality essential oils and herbal products while emphasizing education about their proper use. They aim to empower customers with knowledge about natural wellness solutions.

Wholesale Botanics

www.wholesalebotanics.com Founded: Information not readily available. Located: 5900 NE 88th St, Vancouver, Washington 98665 or in 10979 Guilford Rd Suite C, Annapolish Junction, Maryland 20701. Known for: Wholesale essential oils and botanical products at competitive prices

Pros:

• Offers a wide range of essential oils and botanical products
• Wholesale pricing, which can be advantageous for businesses or bulk buyers
• Provides both single oils and blends
• Offers organic options for many products

Cons:

• Primarily focused on wholesale, which may not be ideal for individual consumers
• Limited information available about sourcing and quality control processes
• May require minimum order quantities for some products
• Less emphasis on customer education compared to some retail-focused companies

Wholesale Botanicals (wholesalebotanics.com) is a company that specializes in providing essential oils and botanical products at wholesale prices. They cater primarily to businesses, practitioners, and bulk buyers, offering a wide range of products at competitive prices.

Eden Botanicals

www.edenbotanicals.com Founded: 1985. Located in Petaluma, California (3820 Cypress Dr. Suite 12, Petaluma, CA 94954). It is known for its wide selection of retail-priced essential oils, a very informative and descriptive application of essential oils, and is purely a retail company.

Pros:

• Excellent information about essential oils
• The product page has direct links to Safety Data Sheets (SDS), for example, Rosewood Leaf SDS
• There is no retail pricing and no minimum order at edenbotanicals.com; everyone gets the wholesale price
• Offer free shipping on orders greater than $75

Cons:

• Resellers have no discount but can postpone taxes with a reseller permit.
• Bulk prices are available but not advertised like Plant Therapy. You must purchase at least 1kg or more of essential oils to qualify for bulk orders. One must email Eden Botanicals to request bulk pricing. Typically, the undisclosed discount is between 7-15% off the retail price. Bulk tiered discount pricing from 1-4 kg, 5-9 kg, 10-24 kg, and > 25 kg.
• Retail businesses cannot profit from selling Eden Botanicals products as everyone (from end users to brick-and-mortar store owners) pays the same price (unless you purchase in bulk for 7-15% discount).
• No affiliate program
• No brick-and-mortar stores. Online sales only at www.edenbotanicals.com

Contact: The general email is info@edenbotanicals.com, Brigitte handles customer service, Angela handles large orders, and Mollie knows all the details as the managing director, see About Us.

Edens Garden

www.edensgarden.com Founded: 2009 by Grace Martin and sister Charity Dykstra. Known for: High-quality essential oils at affordable prices with a focus on education and transparency. Location: 1322 Calle Avanzado, San Clemente CA 92673.

Pros:

• Free shipping on all orders in the USA
• Offers a wide range of essential oils, blends, and body care products
• There is no retail pricing and no minimum order at Edens Garden; everyone gets the wholesale price
• Strong emphasis on quality and purity
• Third-party testing with results available to customers
• Excellent customer service and education resources
• Commitment to sustainability and ethical sourcing
• Aroma Notes rewards program, get $5 off when you purchase $200 worth of products. Get a 5% discount on future purchases once you have purchased $5000 worth of products.

Cons:

• There is no advantage to carrying and reselling Edens Garden products since everyone gets the same price
• Sell on their website and Amazon (at a higher price), example see Edens Garden Ledum Essential Oil
• Safety Data Sheets (SDS) are only available by request to info@edensgarden.com
• Not as well-known as some more prominent brands
• There is no brick-and-mortar store, and availability only online

Edens Garden has quickly become a popular choice for essential oil enthusiasts, offering a balance of quality, affordability, and transparency. They are known for their extensive product range and commitment to customer education.

Revive Essential Oils

www.revive-eo.com asdf

Pros:

• Mentioned as being more affordable compared to some other popular essential oil brands
• Direct-to-consumer model: They sell directly to consumers, which may contribute to their lower prices.
• Product range: wide variety of essential oils and blends.
• Transparency claims: They provide third-party testing results for their oils.
• Educational content: Offer education resources about essential oils

Cons:

• Relatively new company: Revive is a newer player in the essential oil market, which means they have less of a long-term track record compared to more established brands.
• Marketing approach: Critics expressed concerns about their marketing tactics, particularly their comparisons to other brands.
• Limited brick=and-mortar presence: As primarily an online retailer, customers can't easily sample products in person before purchasing.

Aura Cacia

Aura Cacia - Founded in 1982 and acquired by Frontier Co-op in 1993. Known for: high-quality essential oils, widely available in retail stores and using square bottles like Young Living instead of the traditional round Boston bottles.

Aura Cacia is a well-established player in the essential oil industry, known for its wide range of pure essential oils and aromatherapy products. Founded in 1982, the company has built a reputation for quality and sustainability, offering organic and ethically sourced oils. As a brand of Frontier Co-op, Aura Cacia benefits from strong distribution networks and a commitment to social responsibility. While specific market share data for individual essential oil companies can be challenging to obtain due to the fragmented nature of the industry, Aura Cacia is generally considered one of the larger mainstream essential oil brands in North America. Its products are widely available in natural food stores, health food chains, and online retailers, giving it a significant presence in the market. However, it's important to note that the essential oil market is highly competitive, with numerous players including multilevel marketing companies, small artisanal brands, and other established natural product companies. Aura Cacia's market share, while substantial, likely represents a moderate portion of the overall essential oil market, which continues to grow and evolve with changing consumer preferences and increased interest in natural wellness products.

Aura Cacia is primarily known for:

1. Essential oils: They offer a wide range of pure, single-note essential oils from various plants and botanicals.
2. Aromatherapy products: Beyond pure oils, they produce blends, diffusers, and other aromatherapy accessories.
3. Quality and purity: The company has built a reputation for providing high-quality, unadulterated essential oils.
4. Accessibility: Their products are widely available in mainstream retail outlets, making essential oils more accessible to the general public.
5. Sustainability efforts: Aura Cacia is recognized for its commitment to sustainable sourcing and ethical business practices.
6. Education: They're known for providing educational resources about the proper use and benefits of essential oils.
7. Affordable pricing: Compared to some high-end or multi-level marketing brands, Aura Cacia offers quality products at more accessible price points.
8. Natural and wellness focus: As part of the Frontier Co-op family, they align with natural living and holistic wellness philosophies.

Aura Cacia has established itself as a trusted, mainstream brand in the essential oil and aromatherapy market, balancing quality with accessibility for consumers interested in natural wellness products.

Here are some pros and cons of Aura Cacia essential oils:

Pros:

1. Quality: Aura Cacia is known for providing high-quality, pure essential oils.
2. Accessibility: Their products are widely available in retail stores and online, making them easy to purchase.
3. Transparency: The company is generally transparent about their sourcing and production methods.
4. Sustainability: Aura Cacia emphasizes sustainable and ethical sourcing practices.
5. Variety: They offer a wide range of essential oils and blends.
6. Education: The company provides educational resources about essential oil use and benefits.
7. Affordable: Compared to some high-end or MLM brands, Aura Cacia's prices are often more reasonable.

Cons:

1. Not as potent: Some users report that Aura Cacia oils are not as potent as some other brands.
2. Limited organic options: While they do offer organic oils, the selection is not as extensive as their conventional line.
3. Packaging concerns: Some customers have reported issues with the plastic dropper inserts in the bottles.
4. Less personalized service: As a retail brand, Aura Cacia doesn't offer the same level of personalized customer service as some direct-sales companies.
5. Limited therapeutic grade claims: While their oils are high-quality, they don't market them as therapeutic grade, which some consumers prefer.
6. Dilution concerns: Some users have questioned whether certain oils are pre-diluted, though the company maintains they sell 100% pure oils.
7. Less exclusive: For those who prefer more boutique or exclusive brands, Aura Cacia's widespread availability might be a drawback.

Restore Hope Oils

Restore Hope Oils - Founded by Gavin Poulton in 2020.

Amrita Aromatherapy

Amrita Aromatherapy (www.amrita.net) - Founded in 1989 by Dr. Christoph Streicher.

Amrita is primarily known for its high-quality products, nebulizing diffusers, ethical and organic ingredients, and customer service.

Contact: Customer Service - Linda Jones (linda.jones at amrita.net), Chloe Thorndyke (chloe.thorndyke at amrita.net), Gerrie Stood (gerrie.stood at amrita.net)

Pros:

1. Free shipping over $50 for retail customers.
2. Wholesale accounts are available for resellers. See and for help contact Gerrie Stood (gerrie.stood at amrita.net)
3. Affiliate program available with ShareASale.com
4. High-quality products: Customers appreciate the high-quality essential oils offered by Amrita Aromatherapy, noting their purity and efficacy.
5. Wide range of products: The company offers a diverse selection of essential oils, carrier oils, blends, and aromatherapy accessories.
6. Known for sourcing organic ingredients ethically.
7. Transparency and education: provide detailed information about its products, ingredients, and aromatherapy practices.
8. Customer service with quick and helpful responses.

Cons:

1. The higher end of pricing when compared to other essential oil brands.
2. Reports of products being out of stock.
3. Complaints of packaging design.
4. There are no physical retail locations, just an online presence.

AromaLeap

www.aromaleap.com was Founded: 2010 Known for: Aroma diffusers, scented candles, and essential oils

AromaLeap is a leading manufacturer of aroma diffusers, essential oils, and scented candles. Based in China, the company is ISP 9001-certified and offers a wide range of eco-friendly products. AromaLeap is know for its high-quality standards, competitive prices, and excellent customer service. They cater to various sectors, including hospitality, retail, healthcare, and wellness centers, providing free design consultations and quick response times to inquiries.

Pros:

• Wide range of eco-friendly products
• High-quality standards
• Competitive prices
• Excellent customer service
• Caters to various sectors including hospitality and healthcare

Cons:

• Less focus on essential oils compared to some competitors
• Limited information available about sourcing and quality control for oils specifically

Aromaland

Aromaland and wholesale site is bulkskincare.com

Contact: Lusero B, Sales Rep

Blue Ridge Aromatics

www.blueridgearomatics.com - Manufacture essential oils in North Carolina.

Essential oils - Fraser Fir, Ginger, White Pine, Eastern Hemlock, African Blue Basil, Hemp Flower, Lemon Balm, Tulsi (Holy Basil), Lavender (English & French), and Cascarilla Bark.

Free shipping on orders above $65.

Primavera

www.primaveralife.com was Founded: 1986 Known for: Essential oils, diffuser, natural beauty products

Primavera is a pioneer in aromatherapy, known for its 100% pure natural essential oils. The company sources raw materials from controlled organic farming and certified wild collection. Primavera's products are unaltered, genuine, and free from synthetic additives, ensuring the highest quality. The company has been recognized as a "Brand of the Century" for its commitment to sustainability and excellence in aromatherapy.

Pros:

• 100% pure natural essential oils
• Sources from controlled organic farming and certified wild collection
• Products free from synthetic additives
• Recognized as a "Brand of the Century"
• Strong commitment to sustainability

Cons:

• May be less widely available in some regions
• Higher price point for some products

Essential+Labs

Essential Labs provides private labeling. Located in Portland Oregon.

Contact: email contactus@essentiallabs.com

Nelixia

Essential Oil manufacturer in Guatamala Central America. Partnered with Dsm-Firmenich.com in France.

Essential Oils Manufactured - Gaiacwood, Cardamon, Patchouli, Pink Peppercorn, and Lemongrass.

Sunria Enterprises

Sunria Enterprises offers private label manufacturing. Mostly provides private labels to customers in India. Minimum order is 500 units. Process is to 1-send in product requirements, 2-package design and printing, 3-filling & bottling the product, and 4-quality check and shipment.

Oshadhi

www.oshadhi.com was Founded: 1994 Known for: 100% pure and natural essential oils, carrier oils, hydrolats, absolutes

Oshadhi offers a vast selection of over 500 essential oils, including many organic oils. The company emphasizes the energetic and molecular differences between plants, ensuring their oils retain natural vitality. Oshadhi's products are 100% natural, without synthetic additives, and are sourced from trusted producers worldwide. The company also incorporates traditional Indian music during storage to enhance the oils' quality.

Pros:

• Vast selection of over 500 essential oils
• Many organic options
• Emphasis on energetic and molecular differences between plants
• 100% natural products without synthetic additives
• Unique storage practices incorporating traditional Indian music

Cons:

• May be less well-known in some markets
• Limited information about pricing and availability

Comparison Table

Essential Oil Organizations

The North American Essential Oil and Aromatherapy Experts. Provides an online database of essential oil uses. Also provides reviews of Essential Oil companies

• Edens Garden - https://essentialoilexperts.com/edens-garden/
• Mountain Rose Herbs - https://essentialoilexperts.com/mountain-rose-herbs/
• Young Living - https://essentialoilexperts.com/young-living/
• doTERRA - https://essentialoilexperts.com/doterra/
• Plant Therapy - https://essentialoilexperts.com/plant-therapy/
• NOW Essential Oils - https://essentialoilexperts.com/now-essential-oils/
• Aura Cacia Essential Oils - https://essentialoilexperts.com/aura-cacia-essential-oils/

Conclusion: Choosing the Right Company for You

When it comes to selecting an essential oil company, there's no one-size-fits-all answer. Your choice will depend on your personal preferences, budget, and how you plan to use the oils.

• If quality is your top priority and you don't mind paying premium prices, Young Living or doTERRA might be your best bet.
• For high-quality oils at more moderate prices, consider Plant Therapy, Rocky Mountain Oils, or Nature's Fusions.
• If you're new to essential oils or looking for basic oils for home use, NOW Essential Oils or Nature's Truth offer affordable entry points.
• Nature's Fusions could be an excellent choice if you're looking for a balance of quality, affordability, and strong ethical practices.
• Essentialoil.com might be a good option if you're looking for a wide variety of products at competitive prices, especially if you're comfortable doing additional research on quality and sourcing.
• Mountain Rose Herbs is an excellent choice for those prioritizing organic, sustainable, and ethically sourced products, particularly if you're also interested in herbs and other botanical products.
• Herbally Grounded could be a good fit if you value education and essential oil purchases and prefer a company with a more personal touch.
• Wholesale Botanicals (wholesalebotanics.com) is ideal for businesses, practitioners, or individuals looking to buy essential oils in bulk at wholesale prices.
• Edens Garden offers a great balance of quality, affordability, and transparency, making it a solid choice for both beginners and experienced users who appreciate extensive product options and educational resources.

Remember always to do your research, read reviews, and perhaps start with smaller purchases to test different companies.

I hope you achieve your goals using essential oils, and this blog post may help you take a step in that direction.

May God Bless your worthwhile endeavors,

Jeffery J. Jensen

References

Books on Essential Oils

Emotions & Essential Oils, 5th Edition: A Modern Resource for Healing by Enlighten (Amazon and newer version at Amazon)

Modern Essentials - The Complete Essential Oil Reference Book (Amazon)

Essential Oils Simplified, UPC 641752764637

Symphony of the Cells is a collection of 11 massage protocols formulated by Boyd Truman. Each training consists of different hands on techniques along with a natural progression of understanding the origins of illnesses, understanding the systems of the body and how they relate, and understanding the power of essential oils and other natural nutrients and modalities that will help in the wellness journey. More information about this effective approach for applying essential oils can be found in the book Symphony of the Cells and online at www.truwellness.net.

Emotional Wheel

The emotional wheel, also known as the feelings wheel by Geoffrey Roberts (https://imgur.com/tCWChf6), can be a powerful tool when combined with essential oils for emotional support. This wheel categorizes emotions into primary, secondary, and tertiary levels, helping individuals identify and articulate their feelings more precisely. When using essential oils in conjunction with the emotional wheel, you can select specific oils that correspond to the emotions you're experiencing or wish to evoke. For example, if you identify feeling anxious on the wheel, you might choose lavender or bergamot oil for their calming properties. If you're seeking to boost joy, citrus oils like orange or lemon might be appropriate. By aligning the properties of essential oils with the emotions on the wheel, you can create a personalized aromatherapy practice that supports your emotional well-being. This approach can be particularly helpful in stress management, mood enhancement, and emotional processing, allowing for a more nuanced and targeted use of essential oils in emotional self-care routines.