Blog Post Purpose and Plan
Every blog post at Barefoot Betters will need to address the following: 1) Meet the needs of the customer, 2) Meet the needs of Barefoot Betters, 3) knowledge transfer by stating the purpose or essential question(s) the blog will answer, 4)
1-Custom Needs
Customers are trying to find a product or service or knowledge that will help them solve a problem. This needs to be timely and at a good value (motto buy cheap buy twice).
Social proof - following the pack, less risk when doing/buying what everyone is doing/buying.
Social standing - people both want to fit in and stand out, that is gain admiration from others.
2-Barefoot Baking Needs
Achieve sales, that is for the customer to purchase a service/product/knowledge from Barefoot Betters. Secondary needs are for the customer to sign up/subscribe to the newsletter, leave positive and insightful feedback/review and comments on the blog post, create an account on WooCommerce, share the post with others, and to be a fan of Barefoot Baking (that is testimonial our plan provided a positive benefit to the customer).
hire blog editor
Objective is to develop a blog checklist and then have a blog editor tasked to ensure each blog is following the plan.
Blog Checklist
- SEO Title
- Beginning - State the essential question
- End - restate answer to essential question
- End - provide links to other Barefoot Betters posts
- End - call to action - such as button to purchase a product from Barefoot Betters or affiliate link or leave a helpful comment,
- End - customer quiz - did the blog help you solve you problem? What happened when the customer followed the suggestions? Did they try it out? How did God guide you?
- End - recap the benefits
- End - leave comments
- Review - does this blog follow the plan?
- Review - does the blog follow the style guide?
References
ProfitableAudience.com
Content Workshop Notes see https://profitableaudience.com/wp-content/uploads/2024/08/ContentWorkshopV4.pdf
blog engineer - ernie st gelais
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editor - brian wallace
Freelancer Editor Brian Wallace (www.fiverr.com/Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
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