Introduction
The Profitable Online Store (POS) point system motivates and helps BarefootBetters.com make forward progress in navigating all the steps required to launch an e-commerce website. Login to www.profitableonlinestore.com with your email address as username. Once logged in, go to https://profitableonlinestore.com/points/
Tasks and Points
Task 5 pts: Login profitableonlinestore.com
Office Hours are posted at https://profitableonlinestore.com/classroom/ (they appear to be one hour a week). Steve provides some training and then opens the chat for any questions. Can send in email questions to support@profitableonlinestore.com
Task 10 pts: Complete a Lesson
How to find Suppliers From Alibaba (Updated for 2024). Class is on Oct 2-3, 2024 at 2pm PST.
Task 25 pts: Setup Facebook Profile and Page
Log in and create a new profile using my existing Facebook account – www.facebook.com/jefferyjjensen. Create a new profile called BarefootBetters. Once that is done, then go to Settings & privacy -> Settings -> Page Setup -> General Page settings
www.facebook.com/barefootbetters
Don’t try to create a new Facebook user. Here is the Facebook error message if attempting to make a new user instead of just adding business profile to an existing Facebook account.
Task 25 pts: Introduce yourself on Facebook Group
Visit the private Facebook Group – Create a Profitable Online Store Private Group, see https://www.facebook.com/groups/profitableonlinestore
Task 50 pts: Sign up Email Service Provider
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Task 50 pts: Attend Office Hours
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Task 50 pts: Register Your Domain Name
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Task 50 pts: Sign up Webhost and Installing Shopping Cart
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Task 50 pts: Install Payment Gateway
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Task 50 pts: Install SSL Certificate
(completed 2024-0923)
You don’t add an SSL certificate directly to WordPress, Divi or WooCommerce. Instead, you need to enable SSL on your website hosting (namehero.com). SSL is crucial for secure e-commerce transactions and is required for WooCommerce shopping cart to function properly.
Once you have SSL enabled, make sure your WordPress settings reflect this:
- Go to WordPress Dashboard → Settings → General
- Ensure both “WordPress Address (URL)” and “Site Address (URL)” use the HTTPS protocol
If the web hosting provider doesn’t provide SSL, then switch to namehero.com hosting. If this is feasible, then consider using the WordPress plugin “Really Simple SSL” (see www.really-simple-ssl.com). This can help fix protocol errors that could potentially lead to Divi Builder timeout issues.
To verify SSL is enabled with the web hosting provider, login to the web hosting provider, which is namehero.com for Barefoot Betters. Then go to the cPanel -> Security -> SSL/TLS Status
If the domain name is listed, then SSL certificate has been installed for the domain. Remember, having SSL is essential for a secure online store and smooth operation of WordPress, Divi, and WooCommerce features.
Task 50 pts: Logo Designed
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Task 50 pts: Signing First Vendor
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Task 100 pts: Make First Sale
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Task 100 pts: Make Short Testimonial for ProfitableOnlineStore.com
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Task 100 pts: Make Video Testimonial for ProfitableOnlineStore.com
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Products
Ideal Products Solve These Problems
The Three Core Customer Needs:
- Money: Will this product help me earn or save money?
- Time: Will this product save me time?
- Quality of Life: Will this product improve the quality of my life?
This framework is powerful in its simplicity and comprehensiveness. It provides a clear lens through which to evaluate any product or service. Here’s a brief expansion on each:
- Money: This covers both earning potential and cost savings. Products that either increase income or reduce expenses address this need.
- Time: In our fast-paced world, time is often equated with money. Products that save time or increase efficiency are highly valued.
- Quality of Life: This encompasses many factors, including health, happiness, comfort, personal relationships, and personal growth. Products that enhance overall well-being fall into this category.
Example product description of how Barefoot Betters’ Travel Soap Container meets these three core needs:
How Our Revolutionary Travel Soap Container Meets Your Core Needs
1. Money: Save More, Waste Less
Our travel soap container helps you save money in multiple ways:
- It allows you to bring your favorite, cost-effective bar soap instead of buying expensive travel-sized liquid soaps
- Extends the life of your soap by keeping it dry, preventing waste from soggy, dissolved soap
- Durable design means you won’t need to replace it frequently, saving money in the long run
- Potential for bulk soap purchasing, as you can now easily transport any soap
2. Time: Effortless Organization and Cleaning
Our soap container is designed to save you precious time:
- Quick-dry feature means your soap is always ready to use, no waiting for it to dry
- Easy to clean design – a simple rinse and it’s ready for your next trip
- Streamlines your packing process – no need to wrap soap in plastic bags or hunt for travel-sized options
- Eliminates time spent cleaning up soap residue from your luggage or other toiletries
3. Quality of Life: Enhance Your Travel Experience
Experience a significant improvement in your travel quality of life:
- Peace of mind knowing your soap won’t leak or create a mess in your bag
- Maintain your hygiene routine with your preferred soap, even when away from home
- Reduce travel stress by having one less thing to worry about
- Contribute to environmental sustainability by reducing plastic waste from liquid soap bottles
- Enjoy the comfort of home wherever you go with your favorite soap at hand
Our travel soap container transforms your journeys – saving money, maximizing time, and elevating your travel experience. It’s your key to hassle-free, economical, and pristine adventures.
Problem 1: Does this product help me enjoy life and be more comfortable?
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Problem 2: Does this product alleviate pain or solves a problem?
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Problem 3: Does this product help gain companionship?
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Problem 4: Does this product elevate my social status?
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Problem 5: Does this product protect my loved ones?
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Product Packaging
FNSKU should be the only barcode on your packaging:
Step 1) Universal Product Codes (UPC), also known as GTIN-12. Amazon requires you to have this when in Seller Central to create a listing (but it doesn’t have to be displayed on the product). You purchase UPC from www.gs1us.org. Each product needs a unique UPC, even if the only difference between the products is the color or size (S, M, L, XL).
Step 2) on the actual packaging, need to add the FNSKU Barcode along with the Country of Origin (where it was manufactured).
Step 3) product inserts for branding with company contact info (email, website, and social media). The goal is to steer the customer to barefootbetters.com to leave their email, as Amazon doesn’t share this. Example from bumblebee lines: “free napkin folding tutorials – bumblebeelinens.com/napkinfolding.” Amazon will suspend you if guiding people off Amazon and onto your website. Also encourage customers to email barefootbetters.com instead of Amazon to resolve issues immediately.
Step 4) Packaging should show 1) value proposition, 2) brand logo, 3) bold colors, 4) alternative materials, and 5) focus on what the customer wants. Remember, premium packaging needs to be displayed with the product on Amazon, as you can typically charge more money. https://outlinematic.com/pricing/
References
Prizes
Earned 100 pts: Niche Critique
- Name
- Email Address
- Provide two keywords for the products you want to sell
- What marketplaces do you plan on selling on? (Amazon, Your Own Store, Other)
- Value Proposition: What is your unique value proposition for your products? How are you going to stand out among the competition? What is your value add?
- Search Volumes and Keyword Competitiveness (KC): What are the search volumes and keyword competitiveness of your target keywords on Amazon and Google?
- Other: Please add any additional details that I should know about your product niche.
Earned 500 pts: Ask for Amazon reviews for your product
Need ASIN. You reimburse the cost of the product to members of profitableonlinestore community to get their review.
Earned 500 pts: Ask for product reviews
Yatco or Yahpo Product Review
Earned 500 pts: Ask for a social share
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Earned 1000 pts: Run an Amazon keyword report using Viral Launch
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Earned 1000 pts: Run a keyword report using Ahrefs
Ask for a Google Keyword report
Earned 2000 pts: A full critique of your online store by Steve Chou
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Earned 3000 pts: A link to your online store from the Create A Profitable Online Store website
Note: You must have had a critique and have had a few sales under your belt first.
Earned 4000 pts: A 30 minute 1-on-1 consultation
Web site critiques
lifeandlimbgel.com – ice pads for injury
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